We didn't just make Jennie-O the leader in the turkey industry. We made the turkey industry. In the late 1930s, Wallace Jerome, founder of The Turkey Store, and Earl Olson, founder of Jennie-O Foods, started down separate but parallel entrepreneurial paths with a vision for success. Today, our vision for success and our entrepreneurial spirit remains unchanged. We're committed to the success of our employees, our customers and our partners as the recognized leader in turkey for more than 75 years. We believe in the humane treatment of animals; it's simply the right thing to do. Our integrated, company-owned operation strives to improve our eco-friendly practices in everything we do. Consumers see Jennie-O simultaneously as small-town friendly and big, trusted establishment. Because of our long history, consumers trust us as a reliable source of knowledge for everything turkey, and know that we are the right brand to help them.